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International marketing and export management / Gerald Albaum... [et al.]

Main Author Albaum, Gerald Coauthor Dowd, Laurence
Strandskov, Jesper
Duerr, Edwin Edition 2nd ed. Publication Wokingham : Addison-Wesley, cop. 1994 Description xix, 484 p. Series International Business series ISBN 0201624044 Topical name Marketing
Marketing internacional
Exportação - Gestão CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:339.5 ALB 5020 Available 5020
Total holds: 0

Contents

1. International marketing and exporting
2. Bases of international marketing
3. The international environment
4. Export market selection: definition and strategies
5. Information for international market(ing) decisions
6. Export market entry strategies
7. Exporte entry modes
8. Non-export entry modes
9. Product decisions
10. Pricing decisions
11. Financing and methods of payment
12. Promotion and marketing communication
13. The export order and physical distribution
14. Organization of international marketing activities

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